Custom Flash Drives
Using Promotional Flash Drives to Attract New Customers
A lot of businesses struggle to find new customers. While there can be no doubt that your services are great, it can be difficult to communicate that message to potential customers in a way that is most inexpensive and effective. However, an updated approach to the strategy of promotional marketing is a great idea for several different types of businesses.
One type of promotional marketing involves raising brand awareness and getting your potential customers to remember your company. A very common strategy for this is giving away freebies, or free items branded with your company's logo. The idea is simple. If you give people something with your name on it that they will use everyday, they will remember your company when they need similar services. More than that though, branded freebies are a way to increase customer trust and goodwill towards your brand. And if you give away a product that is truly exceptional, you can bet that your customers will also show these products to their friends and family members. As you might expect, this can lead to a significant return on investment.
While this strategy can be highly effective, it can also fall short. Since so many companies already employ this type of promotional marketing, your branded item can get lost in the fray. Or even worse, if you give away an item that customers perceive as useless, it can end up in the trash. For these reasons, it pays to be targeted and clever with the type of item you decide to give away.
What this means is that unless you are in a few certain markets, you should not be giving away free baseball caps and pencil sharpeners. If you would be embarrassed to use a branded item in public, your customers will be too. As with any type of advertising, it is absolutely essential that you spend time profiling your target audience in order to figure out the types of items they use on a daily basis. With a little bit of forethought, you can create a very successful advertising campaign. For example, if you are trying to reach out to students, you should consider giving away promotional bulk usb drives.
This is something that students regularly use to print out their papers and other important documents. If you want to take this a step further, give out custom usb drives. Not only will this help you stand out from the crowd, but it will be something that the students are excited to show their friends.